Home › Blog › Kraft vs. White vs. Printed: Choosing Your Greaseproof Paper Color
ProductKraft vs. White vs. Printed: Choosing Your Greaseproof Paper Color
The base color of your greaseproof paper sets the tone before a single logo is printed. Natural Kraft reads as rustic and eco-minded, White reads as clean and modern, and Black or Red Check reads as bold and distinctive on a crowded counter.
Decoration method matters as much as color. Full-color flexographic printing renders photo-real logos and gradients on any base color; a one- to two-color stamp keeps costs lower and suits a simpler mark.
| Base color | Best paired with | Typical read |
|---|---|---|
| Natural Kraft | One-color stamp | Rustic, eco-minded |
| White | Full-color print | Clean, modern |
| Black | Full-color print | Bold, premium |
| Red Check | Logo stamp only | Classic deli / diner |
When to request a custom Pantone match
If your brand relies on an exact color — not just kraft or white — request a Pantone match with your quote. We’ll confirm the closest achievable match on food-safe stock before production.
Ready to size your order? Get a custom quote — free mockups in 24–48 hours. Learn more about how we work, or browse more guides.